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Thanks to the Spanish colonists Mexico is the oldest wine industry in the New World being founded in the 1530s when they brought vines from Europe to modern day Mexico. Although there were indigenous grapes before the Spanish conquest, the Spaniards found that Spanish grapevines also did very well in the colony of New Spain (Mexico).

There are three major wine producing areas in Mexico, with the Baja California area producing 90% of Mexico's wine. This area is promoted heavily for wine tourism with the "Ruta del Vino" (Wine Route), which connects over fifty wineries with the port of Ensenada and the border and the annual Vendimia harvest festival.

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